UX Writing and Content Strategy

I geek out about UX Writing. I just returned from a content strategy conference in Minneapolis where I confirmed my love of microcopy, user-centered writing, and emoji as punctuation. 🤓

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I helped to write the menu microcopy and the tagline with live links on the redesign of commarts.com

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Content mapping 

I helped to map out the taxonomy, metadata and content flow of commarts.com. 

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Landing page copy

I wrote the headlines, body copy and the microcopy on the buttons of the microsite at http://enterprise.indiegogo.com/arrow

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Help Center copy

I wrote all of the copy about the Arrow-and-Indiegogo program for the Help Center. This FAQ is at the bottom of the page.

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Product-generated email

I wrote the body copy, subject line, and microcopy in this email sent to users crowdfunding money through Indiegogo. It had an open rate of 57% and a conversion rate of 74%.