UX Writing and Content Strategy
I geek out about UX Writing. I just returned from a content strategy conference in Minneapolis where I confirmed my love of microcopy, user-centered writing, and emoji as punctuation. 🤓
I helped to write the menu microcopy and the tagline with live links on the redesign of commarts.com.
I helped to map out the taxonomy, metadata and content flow of commarts.com.
Landing page copy
I wrote the headlines, body copy and the microcopy on the buttons of the microsite at http://enterprise.indiegogo.com/arrow.
I wrote the body copy, subject line, and microcopy in this email sent to users crowdfunding money through Indiegogo. It had an open rate of 57% and a conversion rate of 74%.